3 principles to stop sucking with video content

Most B2B video marketing programs suffer from the same problems.

They put focus on all the wrong things & get awful results.

Here's the 3 core principles to creating effective content.

If you apply these, you will win.

1. Great Topic Choices

People don't care about your features, they only care about how your solution helps them.

You've hear that 1M times.

But many companies still make content on features, internal updates or haphazardly attaching themselves to trends (like AI)

Drop that crap.

Instead:
- answer common questions
- address pain points from your market
- tell stories, with your product as the plot device that solved the issue
- interview industry leaders & get fun testimonials

This will lower buyer friction, educate them & actually drive conversion.

2. Put your Face on Camera

Many B2B brands are faceless. Those are the brands you forget the second you scroll.

Remember: people buy people, not products.

Make sure you have a dedicated 'face of the brand' that people can turn to. Ideally, many faces!

The best brands are leveraging personal brands to drive immense interest:

Refine Labs is Chris Walker & co
Acquisition.com is Alex Hormozi
acquire.com is Alex Gazdecki
Falkon is Tyler Washington 🎙️

3. Give content the resources it deserves

Content is no longer optional.

We live online. Content is how the world perceives you.

Don't throw the responsibilites of running your video content strategy onto your VA or social media manager.

Build a partnership with a professional, or invest in training resources for your marketing team to apply it effortlessly.

You'll get a better quality deliverable, more creative content ideas & faster execution.

No brainer.

If you're looking to bring on a professional, good news: I'm available.

Book a call here & let's build you a content ecosystem : https://calendly.com/tigerjoseph/youtube-strategy-call