5 reasons to start making videos TODAY
Hi,
Video content is the most powerful marketing medium around today. No question about it.
Here's 5 benefits to making video content for your business...
Video Increases Buyer Trust
The more people see your face, hear your voice & feel your energy, the more they trust you.
Video content is the only medium that allows you to give a full spectrum of yourself to an audience. The more content you post, the more people will like you...and the more people will follow you.
The second aspect is social proof.
Video testimonials & video case studies are some of the most powerful ways to convert followers into buyers.
Video Drives Tons of Traffic
Video is the master of driving tons of traffic.
Obviously, video is the easiest medium to go viral with. Millions of views are EASY to come by compared to text posts. TikTok, IG, Twitter it's commonplace.
But the real sauce is for business owners like us, who don't want to be mega famous.
Putting out videos is the single most efficient way to get lots of eyeballs on your stuff with minimal effort & 0 ad spend.
We just want to get people to our offer page & be known to our market.
With only a few thousand subscribers & tens of videos on YouTube, you can drive people to your links for YEARS to come. It's the second largest search engine for a reason.
Video Makes You Niche Notorious
Now, if you WANT to be famous, video has you covered too.
The fastest way to spark controversy & polarize with personality is to speak truth to a camera.
If your market is behind the curve, and you want to call them out, you WILL be rewarded.
Video Builds A Content Ecosystem
You post a piece of mid form content. 1:30 long.
In it, you drop mad value & show your personality.
At the end, you CTA to your YouTube where you have a full 10min video on the same topic.
From there, you go into even more detail and build further trust.
From there, you CTA them to your offer page.
And the viewer is 10x more likely to buy.
Why?
Because you nurtured them. You built a frictionless ecosystem of value with little offramps for qualified buyers. chef's kiss
Video Opens The Door To Moonshot Opportunities
With video content, you're able to reach a far larger audience than with pure text.
With that, comes moonshots.
Every month, I get at least one completely crazy but awesome opportunity/connection/finding that comes my way through the content I post.
I've met friends, made investments, done crucial pivots & booked tons of client shoots by having the courage to post my goofy ass on social media.
Video content is more than the sum of its parts.
But I get it, it's overwhelming to start.
You want to get the right equipment, have the right strategy & feel certain that what you're doing right now is gonna pay off in 3-6 months.
Good news: I deal with those problems every week.
Book a call below to see if working together is the right move 👇
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