taking founders public + making short films

• Substack
• YouTube

• Arrow Left

Evolve your public presence.

Uncap your revenue, experience extreme clarity & close the "articulation gap" in 90 days

• Book a meeting

The Problem:

You’re great at what you do. Been there, done that.But you know what you do now is different. It’s disruptive. Way better than the status quo.You feel the rumblings of this new vision inside of you. You want to bring it to the market with conviction.But every time you try to articulate it, you hit a wall.You think you have a "messaging" problem. You don't. You have an Identity Clash.Most people feel the potential they carry, but few ever unlock it because they don't realize their old identity is the bottleneck.And it's leading to problems like:- Being completely lost on how to translate your unique value into language your market understands
- Being stuck in a loop of prioritizing safety over honest expression
- Getting lost in the noise on LinkedIn & other socials
- Lacking conviction to attract the upmarket, best-ft clients you wantYou don't need "a better way to post."You need to close the gap between who you were and who you are becoming.This is the Narrative Transition.

What I Do:

I'm your Narrative Partner.I'll work with you 1:1 to articulate this new you to the market so you can uncap your revenue, shed disrupting beliefs & experience never-before-felt clarity in your business.A bespoke mix of Executive Coaching, Identity Work and Content Direction.

What happens over 90 days:

Step 1: Deep Dive- Identify the specific behaviors and beliefs keeping you trapped in the "Old Game."
- Spot the recurring blocks you are blind to and the unique strengths you are undervaluing.
- Uncover the "Strong Opinions" and controversial truths you have been suppressing to stay "safe."Step 2: Articulate- Create your category
- Define your exact narrative you wish to bring to the market
- Turn abstract feelings and "vibes" into concrete, defensible language.
- Clearly articulate who you are not and who you refuse to serve.Step 3: Message- We create the central source-code playbook with your narrative, content pillars etc.
- Strategic deployment of content that re-trains your audience to see you as the Authority
- Weekly 1:1 meetings & async comms to ensure your external execution stays aligned with your internal vision.This leads to the good stuff..- Content that is you, at scale
- Inbound deal flow
- Faster, frictionless sales cycles
- A nurtured audience of best-fit prospects
- True category leadership
- Interview & speaking invites
- Unbreakable confidence in what to say & why to say it

The Tiger Difference:

1. I've Actually Done It
I've worked with 50+ founders, hit 20M+ impressions & attracted multiple six figures of business through content on LI.2. Tastemaking
I don't just give you a PDF & walk away. I give weekly feedback nobody else will & review your content so you cut the learning curve by 90%.3. Deep Transformation, not dependency
I believe that external change only comes after internal change. I free you from internal blocks, fears & limiting beliefs.4. Video Expertise
I've made video content for 10+ years, crafted 5+ documentaries. I have unique edge with the most important communication medium in 2020's.

I'm most valuable at these inflection points:

- You need to shed the "employee mindset" and embrace thought leadership- You're an invisible success looking to transition to a public authority- You're tired of chasing deals & want to start attracting them

The social proof section:

2 Ways to Work with Me:

Let's talk

I only take on 3 clients at a time (for real).If you're interested in working together apply here:

• Book a meeting

On the call, we'll cover:1. What's working, what's broken, what you actually need
2. Whether I'm the right fit (if I'm not, I'll tell you and point you in the right direction)
3. What working together would look like

FAQ

Why not just hire a full-time Head of Content?You definitely should when the time is right. A full-time Head of Content at your stage costs $120k + equity + healthcare etc.. And that’s on the low end. They take months to vet, hire etc. I'm here to set the foundation & systems you need now. And then, when you're ready, you have everything you need to hire & get results fast.Is this only for LinkedIn & YT?No. I advertise that because that's where 90% of B2B buyers are.Content is a principles based game. Once you have your $100M Message & content-market fit, you can take it to any platform.Why not just hire agency?But as someone who ran an agency for 8 years - balancing tons of clients & productizing the offering doesn't leave much time or energy to create the permanent messaging transformation you'd get 1:1. But after working with someone like me - agencies are a GREAT option to help scale up & increase volume.Do you work with companies outside the US?Yes, but most of my clients are US or Canadian-based businesses.What industries do you work with?As long as you're B2B, anything. One thing I discovered doing this for 8+ years is that the content principles are the same across industries.I'm not ready to buy yet...but this is interesting.Thank you. Check out my Substack & follow me on LinkedIn in the meantime.

• Arrow Left